Evolve from technology to upgrade your fitness, performance & consciousness


In the first quarter of 2016, Americans bought 19.7 million fitness wearables, an increase of 67 percent over the previous year. By 2020, the global market for fitness-focused apps and devices is expected to grow to $30 billion. This means that more than ever, we’re looking at our wrists not only to check the time, but also to see how much we’ve moved, monitor our heart rate, and see how we’re stacking up against yesterday’s tallies.

As a result of our fitness tech addiction, we’ve lost awareness of what we’re doing, how we’re feeling, and what’s going on around us. This is bad enough in the gym, but when we get outside, the constant checking of a tiny screen truly wreaks havoc, downgrading what should be a rich experience into yet another task we need to complete to meet our daily goals. And if we fall short, we feel inadequate. There’s also the issue of data inaccuracy, with many device makers now admitting that their gadgets provide only estimates. So why do we continue to obsess over data and treat it as gospel truth?   

It’s time to stop, take a breath, and hit the reset button in a big way. Unplugged provides a blueprint for using technology to meet your health and performance goals in a much smarter way, while reconnecting to your instincts and the natural world. In addition to sharing the performance expertise of Brian Mackenzie and the scientific insight of Dr. Andy Galpin, Unplugged features exclusive stories and advice from elite athletes and world-renowned experts like Laird Hamilton, Tim Ferriss, Kai Lenny, Kelly Starrett, Steven Kotler, Erin Cafaro, Lenny Wiersma, Dr. Frank Merritt, and Brandon Rager.


“Your instincts are smarter than your smart watch.” - UNPLUGGED

“If you can’t find time to take a walk you’re wasting your time.” - UNPLUGGED

Reading UNPLUGGED will enable you to:

- Understand the value and limitations of technology in athletic performance, fitness, health and lifestyle situations

- Know how and when to/not to utilize physical activity technologies in your everyday life

- Avoid the common mistakes most people make with wearables and tracking apps

- Understand what technologies & tests are most effective and which are a waste of money

- End your addiction to fitness technology and start utilizing it as a tool for cueing, learning and sensing instead of a taskmaster that stresses you out

- Improve self-awareness and increase self-reliance 

- Re-engage with nature by spending less time indoors and more outside

- Rediscover the value of coaches’ expertise, curation and intuition, which can’t be replaced by technology

- Take back control of your health, fitness and performance with the Athlete Unplugged training protocol

“Unplug. Get outside. Re-learn how to feel.” -UNPLUGGED

Unplugged provides a blueprint for people to disconnect from their devices and reconnect to themselves, each other and nature. This is essential reading.”

LAIRD HAMILTON - Legendary Waterman

“Looking to technology alone to solve health problems, improve movement and meet fitness goals doesn’t work. What does is fine tuning your instincts and self-awareness. Unplugged is the first book that shows you how to do it.”

DR. KELLY STARRETT - Coach, Physical Therapist, Author & Speaker. 

"A fantastic book for any athlete who is interested in disconnecting from their device and reconnecting to more important things--movement, balance, strength, and nature." 

LEIF WHITTAKER - Alpinist & Author of 'My Old Man & The Mountain'


"As a business owner and full time strength & conditioning coach, I just don’t have the time to keep up with all the new apps, watches, monitors, and other training technologies.  But I know I’ve got to stay updated, or I’ll get passed. Unplugged is the first book to provide both everyday exercisers and elite performance coaches with a simple framework for how and when to use technology for sport and personal health goals."



Available currently from Amazon.com

Price: £28.27

  • Hardcover: 304 pages
  • Publisher: Victory Belt Publishing (July 11, 2017)
  • Language: English
  • ISBN-10: 1628602619
  • ISBN-13: 978-1628602616
  • Shipping Weight: 1.7 lbs (View shipping rates & policies)